Also relevant to business blogging is a case study in Clickz this week on how one manufacturer uses a blog as a communication tool to its distributed sales force.
Take notice - when someone like Seth Godin says this on his weblog, word will start getting round ...
"I have to say, I can't imagine ever again collaborating with anyone for any reason without using a wiki.
This is just a huge advance in the way people do projects, which, after all, is all we do now."
Interesting, both as an example of how the Internet brings readers closer to publishers and the potential in allowing readers (or customers) to talk to one another.
Links to several articles which detail how businesses can use weblogs to reach new customers, communicate with existing customers and manage information internally.
Kinja provides easy access to weblog content and is targeting the majority of web users who have no idea what a weblog is. The site attempts to remove some of the geek-aspects of weblogs (RSS, Feedreader software etc) and get directly at the content itself.