I have been inspired recently after reading articles and discussion on weblogs in Clickz and several ezines I subscribe to. These outline what a weblog (or blog) is and concentrate on the applications particular businesses are finding for weblogs.

The last few nights, in looking around at some sites related to weblogs and business blogs, I have discovered a number of sites that dispute the contention of the author of internetissh*t.org. There are some great sites I have found along the way that have interested, entertained and intrigued. Among them ... Up2Speed, which features Internet Marketing News, Up2Speed guy Rick Bruner's weblog and essay on September 11th.

One of my initial thoughts after reading through some blogs cited at weblogs.com was that I could see myself quickly overwhelmed by the personal voice of this format of Internet publishing. It is already information overload - but personal voice overload is something scary in another way. The third or forth time I read about someone's latest holiday, pet, piercing, or love interest I tend to switch off (unless I know them). But you know ... you dont have to go far to find personal voices that echo your own or direct you to the content on the Internet that interests you. My problem with the Internet is I have found way more I want to digest than I ever will be able to.

The personal voice is, in part, what initially drew me to the Internet. My first steps included emailing bands I was into at the time for interviews in a music magazine ... tracking down living relatives my family never knew existed in Scotland ... making contact with people actually interested in discussing politics and religion.

The personal voice is a big motivation in what I do at Attitude. Through my work I have come to know well some of the people I work with and for. Along the way I have met some interesting and insightful people and made some unexpected friends.

Back when I first started using the Internet, I was quickly motivated to learn how to publish my own content. This content focused on particular political passions at the time. So, I return to where I started on the internet in 1997, publishing my own yet-to-be-decided-how-personal-they-will-be pages for whoever finds them. This entry might be as personal as this weblog ever gets.

A blatant goal of this is to learn through action about business-related blogs. I intend to relate most of what is written here to my business, Attitude Group LTD, and what it does.

Blatant goals out of the way ... that's enough of my personal voice for now.